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meet our services
At Gaybors in Demand, we help agencies, brands, destinations, events and Pride festivals authentically connect with LGBTQ+ audiences and allies through creative, purpose-driven social campaigns. From strategy and content creation to media planning and podcast placement, we craft messaging that resonates all year long—not just during Pride.
Our team leverages deep community insight and a network of tastemakers to ensure every campaign is delivered by gaybors who are genuine, engaging and impactful.
We also offer specialized programs like gifting and sampling, strategic media buys and full Pride activation planning and production. Whether you’re looking to elevate your visibility, launch a meaningful campaign or create memorable experiences, Gaybors in Demand brings creativity, strategy and authenticity to every campaign.
CREATIVE SERVICES
We are innovative thinkers and storytellers. We are the destination for everything LGBTQ+ which makes us experts when executing campaign development, messaging, casting, content, creative briefs, media buys, events and marketing strategies not just during Pride but all year long.
We leverage our own experiences of being members of the LGBTQ+ community and our culturally diverse network to help position campaigns and events to reach LGBTQ+ consumers.
MEDIA PLANNING
We believe in making the most of content while reaching as many LGBTQ+ consumers as possible.
Our strategic media-buying program leverages gaybors content on apps, digital, editorial and streaming platforms. When our team develops the campaign strategy we can suggest ways to repurpose the content to reach even more LGBTQ+ consumers ensuring you maximize the spend.
CREATION AND STRATEGY
Gaybors are tastemakers, trendsetters and are the driving force behind introducing and selling products and services to the gayborhood.
Their content is authentic, engaging and is from a valuable perspective which makes them trusted members of the LGBTQ+ community while they move forward visibility.
PODCASTS PLACEMENT
Our network of over 100 podcasts from LGBTQ+ hosts are having meaningful conversations with their LGBTQ+ listeners from a valuable perspective of living their truth as a member of the LGBTQ+ community.
We identify podcasts and hosts while providing creative services which includes developing authentic and engaging messaging and a call to action, all of which results in driving sales.
GIFTING AND SAMPLING
Agencies and brands can launch gifting and sampling campaigns which reach highly valuable LGBTQ+ consumers.
Gifting in-house services include product selection, tracking and delivery as well as detailed reporting and gaybor payments. We are a one-stop-shop for gifting and sampling campaigns and provide the resources, tools and reporting ensuring agencies and brands have the metrics they need for future spends when looking to reach the gayborhood.
PRIDE PLANNING
For the gayborhood, Pride is an important time to come together with chosen family.
We go beyond rainbow washing to leverage Pride to create authentic and engaging campaigns. Our Pride experts are here every step of the campaign from development, casting and to production ensuring you reach your target audience, build loyalty and that you send the message you are showing up for Pride!
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