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BEGINNERS

BEGINNERS

entertainment

  • Instagram
  • TikTok
  • Youtube
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BEGINNERS is the genre-blending creative force of Sam Barbera, a multi-instrumentalist Los Angeles based musician who also serves as one third of the rising band L.A. Exes. She has made a name for herself in LA’s music scene as a talented songwriter and captivating frontwoman, leading to collaborations with artists like Kygo, and tours with Tove Lo and Walk The Moon. Her incredible ear for a great hook and left-of-center productions has led to over 65 million streams for her songs, and landed placements in campaigns for the likes of Apple and Samsung as well as on shows including Money Heist, YOU, Shameless and Disney’s Raya and the Last Dragon trailer. To make it all the more impressive, everything the self-driven Barbera has accomplished to date has been done independently and on her own terms. Live, the music is brought to life with the raw energy of guitarist POSEY, keyboardist Honor Nezzo and drummer Jason Walker.

Barbera’s musical journey began at 12 when she started playing guitar. She gravitated towards the punk and hardcore scene, which made her a bit out of place in the Indiana farm town she grew up in. After years both playing in bands and leading them, with BEGINNERS Barbera has found an outlet to completely follow the whims of her creativity. “I let myself cross genres and I’m not afraid to experiment with my sound anymore,” she explains. That freedom can be heard in her newest music, as she moves fluidly through elements of 90s alternative, future, and pop.

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gaybors in demand

At Gaybors in Demand, our roster of gaybors are tastemakers and storytellers shaping culture, fostering connections and authentically introducing brands to the LGBTQ+ community.

Visibility for LGBTQ+ audiences isn’t just a Pride-month moment—it’s a year-round commitment. That’s why we manage every detail of your campaign, from casting and negotiations to contracts, social deliverables and analytics, so your brand can connect meaningfully and effortlessly.

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GAYBORS in demand Steps

Booking Gaybors in Demand creators is as easy as 1, 2, 3, 4 

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REQUEST A QUOTE

Submit your campaign details and we'll get to work finding the creators that align with your campaign objectives.

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CREATOR SELECTION

We’ll send you a curated list of creators who are available and fit the campaign budget.

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CAMPAIGN PLANNING

We handle all the nitty-gritty: negotiations, contracts, creator content along with the campaign analytics. 

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CONTENT CREATION & SHARING

Selected creators create authentic and engaging content that is shared with the the gayborhood and our allies.

Celebrate Pride

For the LGBTQ+ community, Pride is an important time to come together with chosen family to create visibility, mobilize around important issues facing the gayborhood and celebrate living our truth.

BEGINNERS, a proud member of the LGBTQ+ community, is available for Pride campaigns along with corporate events and Pride festivals.

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BRAND PARTNERSHIPS

Interested in working with BEGINNERS to create and share content on social media? Gaybors in Demand, a proud member of the Gaybors Group, is the destination to create content for and with the LGBTQ+ community.

Join agencies, brands, destinations, events and Pride festivals who have worked with BEGINNERS including:

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BOOK ​​BEGINNERS

Thanks for your interest in booking a campaign with BEGINNERS. To move forward, please submit your campaign details.

We’re excited about the opportunity to work together.

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our
commitment

gaybors fund

Grassroot nonprofits are the heartbeat of the gayborhood. These smaller organizations do vital, on-the-ground work, yet frequently struggle to access the working capital, grants and program funding needed to sustain their impact—and sometimes even to keep their doors open.

The Gaybors Fund is here to help bridge the gap.

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